Everlasting flower is a plant in the Asteraceae family, whose flowers release a warm, spicy scent that calls to mind sugar candy or coffee. As its name suggests, the everlasting flower does not wilt – even after it is picked. Everlasting flowers have been used for hundreds of years in cosmetics and herbal infusions.
“A Positive Sourcing” program developed with Pur Projet for selecting more responsible supply chains.
Our everlasting flowers are grown in the Piedmont region of Northern Italy by a small cooperative that mostly produces and harvests certified organic medicinal plants. Dubbed “everlasting” for their extraordinary ability to resist wilting, even after they have been cut, these flowers are farmed using techniques that preserve biodiversity and the local ecosystem. Much of the harvesting is manual and is carried out by about 50 farms that work in a co-op, which handles the transformation and sale of the raw material and products processed on site (distillates, infusions, essential oils, etc.).